The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

51jgmp8Ly7L.jpg
Read Online Download

Book Description

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Book Details

Title: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Author:

Length: 464 Pages

Edition: 4

Language: English

Publication Date: 2013-07-01

ISBN-10: 1118488768

ISBN-13: 9781118488768

Book Download

  • File Host
  • Download Link
  • Language
  • Upload Date

Recommended Books

  • 51Cx-n1siGL.jpg The Art of Soci...
  • 41D7o3GQtpL.jpg Official (ISC)2...
  • 51MYy8vpimL.jpg The Unfinished ...
  • 61-QVLlmlHL.jpg Tubes: A Journe...
  • 51ULBoVSTcL.jpg The Everything ...
  • 51gfuutCl8L.jpg Minecraft: Mast...
  • 51J2LjKo3FL.jpg Python: Learn P...
  • 51LfwKW6Z3L.jpg THE HACKING BIB...
1 Comment
  1. , where do we start? Blogs? Podcasts? Public relations? SEO? Paid sercah? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day. In the early chapters, David takes a high altitude look at online marketing options, showing us how they developed, why they’re important, how they work, and why they work. In later Action Plan chapters, he jumps into the trenches and shows us how to actually use the tools and implement programs. Throughout, he uses detailed case studies to illustrate not only the programs but the amazing results they can achieve. But it isn’t just the latest and greatest technologies that are crucially important. Public relations, for example, has been around since Gutenberg but for the first time is practical for a small company. Traditional PR was cost-prohibitive and dependent on unreachable key media contacts. But in the new world your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to sercah engines and RSS readers. (Chapter 5) Today, public relations may be the single most underutilized tool in the marketing arsenal. Another old technology David brings us up to speed on is the corporate Web site. In fact, the three most important points I got out of The New Rules of Marketing & PR have enormous implications on traditional Web development. Those key points are 1. The most important New Rule is CONTENT. Design is important. Technology is important. But without extraordinary content, you’re doomed. 2. Interruption marketing (think spam and pop-up ads) has given way to consumer-driven marketing. Yippee! The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. (Chapter 1) 3. The starting point for any New Rule program is to create customer personas. If you’re going to have extraordinary content that motivates buyers to take action, you’d better know your customers inside-out. David explains how these three principles should influence not only your corporate Web site, but every other online program you undertake. Thankfully, David is understandable as well as instructive. One reason I’ve enjoyed his blog for over a year is his conversational, entertaining writing style. He makes learning easy (which is harder to do than you might think). Anyway, his book is just like his blog illuminating and fun. The New Rules of Marketing & PR presents the most complete picture of any book I’ve read. For the marketing specialist, it will fill in the gaps. For the generalist, it will open up a whole new world.

Leave a Comment